Virtual makeup is a way for consumers to try out cosmetics, from lipstick to eyeshadow. It is also a way for companies to test and market their new products before they go into production. It can be done in stores, online or via mobile apps and is increasingly popular with beauty e-commerce.
How it works
The core feature of a virtual makeup app is the ability to place realistic makeup on a user’s face using their phone’s camera and computer-generated algorithms. This can involve detecting each frame of a video shot by a phone’s front-facing camera, overlaying an image (say, eyeshadow and blush) atop just the right parts and showing it to the user within milliseconds.
This technology is still in its infancy, but many companies are working to make it work for a range of different skin tones and faces. The key is to ensure that the makeup looks just like it does on a real person, so that it doesn’t look too fake. It’s all a hardware-and-software tango, and it can be tricky to get right.
Guided Virtual Try-On
A guided virtual try-on is a type of software that doesn’t just place realistic cosmetics on people’s faces but proactively recommends the most fitting products and looks for each individual based on their appearance. It also adds an “add to cart” button right on the try-on screen so that people can buy what they like faster and easier.
It’s also possible to use gamification, rewarding users for taking action such as filling out a profile or opening the app for 7 days in a row. This is a great way to encourage users to engage with the brand, and if implemented properly it can help to increase conversions and retention rates.
Developing it can take a lot of time and effort, but the results can be well worth the investment. It can be a very profitable way to reach out to your customers and create a loyal following of happy repeat buyers.
Build it with makeup|SDK
With makeup|SDK, creating a custom virtual makeup solution has never been so easy and affordable for brands. Developed in collaboration with leading global makeup companies, it is a powerful tool that can give your company a head start and create a lasting impression on the customer.
The AR ecosystem is booming, and brands are looking to integrate the platform into their apps and websites as a holistic, fully personalized experience for their customers. This enables them to meet their customers’ needs on any channel they’re comfortable with or available to them, building trust and turning them into repeat shoppers.
In-store Augmented Reality Mirrors
One of the most popular types of AR mirrors in stores is ModiFace, which allows customers to try on makeup without needing to touch it. These devices are a great way for brands to cross-sell and drive extra revenue by offering customers a touchless shopping experience.
They’re especially useful in high-traffic areas and are often paired with interactive kiosks, which let customers try on different products with just a few swipes or clicks. Currently, over 31% of in-store sales are driven by the use of these devices. makeup ai