Real Estate CRM and marketing software enables realtors to respond promptly to client enquiries, offer property tours, schedule appointments, send follow-up emails and messages. Agents also use this type of software to improve their sales KPIs by studying analytical reports about profitable interactions and successful campaigns.
When it comes to property sales, every single detail matters. This is why it’s essential for real estate agents to have efficient information storage and management systems that keep all client communications in one place, including emails, phone calls, texts, documents, property photos, videos, MLS listings, and more. Real estate CRMs provide all of these features in one platform, making it easy to access and manage all customer data at a glance.
For example, Top Producer is a popular real estate CRM that lets agents capture leads with lead-generation tools and then automatically categorize them based on their needs. Its features include lead sourcing, lead management, IDX website builder, team management, and automated email campaigns.
Another option is Lion Desk, which offers a CRM and telephony solution for real estate agents. Its tools help you make and track appointments, send out customized email drip campaigns to prospects, and host a content library. This tool also supports document management, MLS integrations, and portal syndication.
Wise Agent is another real estate CRM that combines client, lead, and team management features with marketing automation and listing management capabilities. Users can track a lead’s property search through their branded portal, and create print marketing materials like flyers and postcards. They can also set up automatic notifications and reminders via email, SMS, and video text.